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And explain switching habits”, Journal of Business Research, Vol. If you log in to the service, you will notice the playing cards that are linked to your account and you’ll go on to the webshop by choosing a card. You can terminate your registration with SuperValu On-line Buying by contacting our Helpdesk. Our outcomes empirically reveal how by way of each psychological and behavioral routes hedonic shopper motivation impacts purchases in a utilitarian surroundings, particularly a piece of a superstore promoting predominantly utilitarian products.
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