Given the increasing importance of leisure as a retailing strategy, this research identifies a comprehensive inventory of customers’ hedonic buying motivations. This examine focuses on identifying the elements that inspire…

Take care of some glitz so as to add to your assortment of awesomeness? Residents of industrialized societies aren’t all doomed to infinite compensatory” purchasing simply because our brains appear…

Macquarie Centre has loads of parking areas permitting for simple access. Whereas, within the grownup group, the utilitarian buying motivation has a optimistic effect on customer loyalty. Pengaruh Hedonic Motivation…

Designs and delivers tours with no shopping stops. On-line group buying can also occur amongst individuals with perceived homophily, consumer susceptibility to interpersonal affect and shopper need for uniqueness. With…

KUSUMANINGRUM, AYU (2018) Hubungan antara Digital Word of Mouth dan Hedonic Procuring Motivation dengan Perilaku Konsumtif terhadap Produk Make Up pada Mahasiswi Psikologi Universitas Sebelas Maret. Loyalty”, The Journal of…